We are considering using HubSpot with our Drupal 6 website to help with lead generation. Is anyone using civicrm for his purpose? Can civicrm create workflows once someone opts in via a form?
Specifically, we want to create landing pages with opt-in forms to capture web visitors' first name, last name and emails. Once we have that lead information, we want to be able to send them auto responder emails with messages that link to or contain content like white papers, video, text attachments etc. on a specific schedule. For example, we want an automated workflow that would send a lead something right after they submit info, then send another piece of content 2 days later, then a week later, and 2 weeks later. This automated workflow, landing page, and all the data about visitor behavior with this content is what HubSpot provides.