Many CRM platforms offer integrations with a CMS, where they can do things like the following:
- Provide demographic groups to the CMS to use in personalization
- Accept form posts from the CMS for lead entry
- Identify CRM users on the website and track their website activities in the CRM
To what extent does CiviCRM have integrations like this for any CMS?
I've searched quite a bit, but the CMS integrations I see for CiviCRM are more of the "make CiviCRM run inside a particular CMS." Like, how to make CiviCRM run inside Drupal. (Or Joomla, or WordPress...)
If my CMS-powered website is separate from CiviCRM, what pre-built options does it have to integrate with any CMS?
I know it has an extensive API, and can all of this stuff can be custom-built, but are there are packages/modules/add-ons that bridge the gap between CMS X and CiviCRM in the ways I have described?