How do you pronounce civicrm when speaking to others? Is it "civi" or "civik-c-r-m?
Sih-Vee-See-Are-Em. In a perfect Toronto accent. ;) https://english.stackexchange.com/questions/207687/how-are-you-supposed-to-pronounce-fragile/207688#207688
More seriously, as the CRM is always pronounced See-Are-Em, there is no 'C' left at the end of CiviCRM to justify a hard k sound at the end. So for me, there is no way to make CiviCRM sound like Civic-CRM.
Though come to think of it, Civic Relationship Management does have a nice twist to it. ;)
Start with Civi (however you pronouce that) and then speak the letters C R M (however you pronounce those) and you can't go wrong.
And if CiviCRM is too many syllables (or you want to get affectionate) shorten it to Civi.
I don't want to get all dogmatic about it but IMO some people mistakenly say "Civic C R M" (with an extra C) or "Civic R M" (moving the C from the start of CRM to the end of Civi).
Having said all that, we are an easy going and also a very diverse bunch of people from around the world, hence we don't worry too much about pronunciation and are happy for our name to get 'localized'.
Some silly pronunciations that I sometimes use for fun include "CiviCream" and "CiviCrumb" :)
For local use I also use our locale's way to pronounce abbreviations and initialisms, in this case transliterated to:
TSEEVEE TSuh Ruh Muh (
uh representing the schwa, Simpsons-style)