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Our communications staff wants to be able to resend a mailing (or send a new mailing) to recipients who did not open a previous mailing. Of course, this is possible by creating a group from the "unique opens" of the first mailing, and then excluding that group in the new mailing.

Unfortunately, there are a number of steps with this, and it seems like a sufficiently useful workflow that I'd be interested in it as a new core feature. Other mass mailing services like Constant Contact have a "resend to non-openers" feature.

Before I open an feature request issue in lab.civicrm.org, I wanted to test it here to see if others feel it might be a worthwhile feature, or if there is some other way to streamline the workflow.

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    Sounds like a useful contribution to civicrm to me. Note, it is unlikely to progress without funding. You may want to also approach some Partners for a quote to get an idea of the scope of work to have it as an Extension. – petednz - fuzion♦ Feb 21 '19 at 20:49
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    This is a good idea - I've actually been asked to write something similar in the past, but funding didn't come through. – Jon G - Megaphone Tech Feb 22 '19 at 2:58
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    How about (may be easier and provide more options) -> getting the unique opens in a report template. Then you can select / filter / create a group / export. – KarinG - Semper IT Feb 22 '19 at 4:50
  • I agree such functionality would be useful. As a slightly related thing, I just made this: github.com/artfulrobot/resendmailing which helps with the job of resending a mailing to search results. – artfulrobot Jul 23 '19 at 15:23
  • Personally I do think this a bad idea. If I receive an e-mail again because I did not open it in the first time why would I open it the second time? (And a side note regarding GDPR, if one the receivers is European Citizen you have to think carefully about tracking who opened the mail and who not.) – Jaap Jansma - CiviCooP Jan 10 '20 at 12:14

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