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Our communications staff wants to be able to resend a mailing (or send a new mailing) to recipients who did not open a previous mailing. Of course, this is possible by creating a group from the "unique opens" of the first mailing, and then excluding that group in the new mailing.

Unfortunately, there are a number of steps with this, and it seems like a sufficiently useful workflow that I'd be interested in it as a new core feature. Other mass mailing services like Constant Contact have a "resend to non-openers" feature.

Before I open an feature request issue in lab.civicrm.org, I wanted to test it here to see if others feel it might be a worthwhile feature, or if there is some other way to streamline the workflow.

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    Sounds like a useful contribution to civicrm to me. Note, it is unlikely to progress without funding. You may want to also approach some Partners for a quote to get an idea of the scope of work to have it as an Extension.
    – petednz - fuzion ♦
    Feb 21 '19 at 20:49
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    This is a good idea - I've actually been asked to write something similar in the past, but funding didn't come through.
    – Jon G - Megaphone Tech
    Feb 22 '19 at 2:58
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    How about (may be easier and provide more options) -> getting the unique opens in a report template. Then you can select / filter / create a group / export.
    – KarinG - Semper IT
    Feb 22 '19 at 4:50
  • I agree such functionality would be useful. As a slightly related thing, I just made this: github.com/artfulrobot/resendmailing which helps with the job of resending a mailing to search results.
    – artfulrobot
    Jul 23 '19 at 15:23
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    I disagree with @JaapJansma-CiviCooP that it is, on the face of it, a bad idea. There are many reasons a person may not have opened an email: it may have been filtered into another "inbox" (<sarcasm> thanks, Google</sarcasm>), it may have arrived during vacation week and gotten lost in a deluge, it may have been mistakenly deleted, it may have been deferred by the user and forgotten about, who knows.
    – Phil Morice Brubaker
    Feb 10 '20 at 18:39

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