How do you pronounce civicrm when speaking to others? Is it "civi" or "civik-c-r-m?
CiviCRM: Sih-Vee See Ar Em
Civi (for short): Sih-Vee
Sih-Vee-See-Are-Em. In a perfect Toronto accent. ;) https://english.stackexchange.com/questions/207687/how-are-you-supposed-to-pronounce-fragile/207688#207688
More seriously, as the CRM is always pronounced See-Are-Em, there is no 'C' left at the end of CiviCRM to justify a hard k sound at the end. So for me, there is no way to make CiviCRM sound like Civic-CRM.
Though come to think of it, Civic Relationship Management does have a nice twist to it. ;)
(capitals for emphasis)
Sih Vih See Are Em, but Sivee for short
Nobody looks at you funny for saying Sivee See Are Em, but like lynxlynxlyxn says in the comment on Shawn's answer, it comes from "civic": CiviCRM is a portmanteau of civic and CRM.
Start with Civi (however you pronouce that) and then speak the letters C R M (however you pronounce those) and you can't go wrong.
And if CiviCRM is too many syllables (or you want to get affectionate) shorten it to Civi.
I don't want to get all dogmatic about it but IMO some people mistakenly say "Civic C R M" (with an extra C) or "Civic R M" (moving the C from the start of CRM to the end of Civi).
Having said all that, we are an easy going and also a very diverse bunch of people from around the world, hence we don't worry too much about pronunciation and are happy for our name to get 'localized'.
Some silly pronunciations that I sometimes use for fun include "CiviCream" and "CiviCrumb" :)
For local use I also use our locale's way to pronounce abbreviations and initialisms, in this case transliterated to:
TSEEVEE TSuh Ruh Muh (
uh representing the schwa, Simpsons-style)